# QuitGentle Promo Phrases

Use these phrases to keep ads aligned with the actual app and App Store positioning.

## Primary Brand Line

- Calm craving support and progress tracking

## Hook Lines

- Craving again?
- Open. Tap. Done.
- One tap. That's it.
- Calm support, right away.
- Pause. Breathe. This moment will pass.
- See the pattern. Break the pattern.
- Track real progress.
- No guilt, just progress.

## Product Benefit Lines

- Fast cigarette and craving logging
- Rescue tools for the hardest moments
- See where urges show up most often
- Progress that stays easy to revisit
- Support on your phone, widgets, and Apple Watch
- Built to feel calm, clear, and practical

## End Card Options

- QuitGentle
- Calm craving support and progress tracking
- Log fast. Reset faster.
- Track the urge. Protect the streak.

## Voice And Tone Rules

- Keep the tone steady, calm, and helpful.
- Sound supportive, not preachy.
- Sound practical, not clinical.
- Favor short, direct phrases over inspirational fluff.

## Phrases To Avoid

- Cure your addiction
- Quit forever, guaranteed
- Doctor-approved treatment
- Never crave again
- Instant recovery